About Us

The Better Water Company

The Better Water Co. is a family-owned and operated business offering purified and alkaline waters through our retail locations, water filling stations, delivery service and water systems. We give our customers the best, purest and delicious water to support their healthy and active lifestyles.


In 2005, founder Avi Amar established The Better Water Company. His original mission was to bring clean water to homes and businesses. He always dreamed of opening a store that would make alkaline water accessible to everyone. In 2015, that idea became a reality with the grand opening of a storefront in Venice, CA. Four years later, in 2019, a second location was opened in Huntington Beach, CA. Today, what began as a small start-up has expanded to service the greater Southern California area, bringing the benefits of clean water to a wide range of customers.

Our Mission

Our mission is to provide you with better water that keeps you hydrated, tastes refreshing, and supports your active lifestyle and wellness. We know that better water is not just about what you drink from a cup. From our whole house water systems to alkaline and purified water delivery, The Better Water Company is ready to help you meet your water needs.

Avi Amar


When you meet Avi, you can’t help but see and feel his enthusiasm and passion for clean, pure, remineralized and oxygenated alkaline water. On top of this, he’s a knowledgeable, experienced, honest and friendly guy.

Avi has watched The Better Water Co. grow from a small business to a thriving company serving the US, specially the greater Southern California area with its two stores, installing water systems and delivery service. Avi has heard first hand from hundreds of customers who have experienced better digestion, decreased inflammation, weight loss, more energy, clearer skin, and all-over better health and wellbeing from drinking water from the customized systems he has provided over the years. These positive customer reviews are what fuels his passion for alkaline water. Avi is always excited about the future of water with enhanced benefits.

You’d be hard-pressed to find someone more knowledgeable about alkaline water and water solutions that fit your lifestyle than Avi. His specialty is the unique and customized water filtration system used exclusively by The Better Water Company. He has been featured in many water filtration conferences worldwide and was once a consultant for multiple companies within the water industry. His technical knowledge is what gives The Better Water Company its advantage over the competition.

Darlene Amar

Director of Operations

Darlene was the Director of Operations at a search engine marketing company for 16 years. During that time, she also managed the finances of Well Water USA (dba Alkalogic), which is now known as The Better Water Company. She brings knowledge, excellent customer service and a friendly, upbeat vibe to the Huntington Beach location.